JAKARTA, PR INDONESIA.CO – According to Zehra Gungor, CEO and founder of Stage Communication Consultancy Turkey, this is the momentum for corporations/institutions/agencies to make genuine social investments.

She believes that social investment made in difficult times like today will have an invaluable impact in the future or pot-pandemic. This can be in the form of trust, reputation, to make the corporation/brand more respected by the public.

“Compared to competitions, solidarity is much more important for the internal and external party of a company. Especially in difficult times like today,” she said while speaking at the 2020 International Public Relations Summit (IPRS) on Tuesday (10/27/2020).

Zehra said that companies can take advantage of opportunities to impart company values to the public while carrying out social responsibility activities. For example, regarding the company’s concern for the values of the green business – a concept in which a company in running its business is not only profit-oriented, but also the impact it causes, the environment, children’s rights, and so on.

Krishnamurty Sriramesh, Professor of Public Relations from the University of Colorado Boulder, United States, agreed with the statement. According to him, social responsibility must be considered when a corporation determines its corporate strategy. “Companies carry out social responsibility activities for both practical and moral reasons,” he said, citing several social responsibility actions taken by several companies in the world. In fact, the founders or leaders of these companies also donated some of their wealth as a form of empathy as did Jeff Bezos, CEO of Amazon, and Bill Gates.

He also emphasized the importance of companies communicating their social responsibility activities to the public. “The public must get to know the company through their social responsibility practices,” he said. (rvh)