BALI, PRINDONESIA.CO – Asmono said, the continuous change that is happening in the Industrial Revolution 4.0 is interesting to study. “This dynamic change makes us difficult to design a plan,” he said, opening the conference session of JAMPIRO #5 in Bali on Tuesday (29/10/2019).

There are so many changes that can be easily forgotten. No doubt, a simple short eye-catching message encourages the clickbait phenomenon. PR work is getting more challenging. Especially in designing PR campaign strategy. “An instant and hurried world. On the other hand, PR must maintain trust,” he said. “There’s no single most effective technique in solving a problem, but it takes a variety of techniques. PR work feels even more tiring,” he said.

In the midst of this chaos, there is an important lesson that can be learned by PR practitioners. That communicating is not as easy as expected. Communicating is not only delivering messages to the public through various media platforms. “Managing communication, especially digital communication needs technical and strategic skill, as well as emotional intelligence,” Asmono added.

In conclusion, he encouraged all participants to adapt, keep learning so that they can keep up with the world. And in turn, it can give more color to the work of PR. (rtn)