The 2019 PRIA’s Participants Testimonials: Preparation, Preparation, Preparation

PRINDONESIA.CO | Wednesday, March 27, 2019
Penjurian PRIA sesi presentasi hari kedua berlangsung di Gedung Dewan Pers, Jakarta, Selasa (6/3/2019)
Aisyah/PR Indonesia

JAKARTA, PRINDONESIA.CO - DisraAlldrick, External Communication Coordinator of PT Riau Andalan Pulp and Paper (RAPP), who was the first presenter that morning, admitted that hewas nervous. "There are three things that we must prepare every time there is a presentation: preparation, preparation, preparation," he said.

But this time he felt there were more things to be had than just preparation, namely courage. This wasbecause the judges in front of him are professional PR practitioners. Unlike the previous day, on Tuesday (5/3/2019), the committee presented five judges. They were PR INDONESIA Guru Magdalena Wenas, Deputy Expert IV of Presidential Staff OfficeArianiDjalal, founder and Editor in Chief of PR INDONESIA AsmonoWikan, Communication Director of PT Danone Indonesia Arif Mujahidin, and lecturer ofCommunication Science Department of Al Azhar University IrwaZarkasi. Three of judges were familiar to PRIA participants, while the other two were new judges.

Disra admitted that his company had not long known about this routine event held by PR INDONESIA. Last year, for the first time RAPP passed the presentation in the CSR category and finallywon the trophy at the night of the PRIA award in Surabaya. This achievement encouraged his company to enter more entries. Especially for the past two years the department has been instilling the company's core values ??with the internal employees.

After the presentation, Disra actually felt happy, because he received a lot of input from the judges. In addition, he also felt many benefits from this event. "We will not know our position where if we do not meet new networks, conduct comparative studies, share knowledge and experience to find benchmarks. One way is through events like this,"he said.

Faisal Alfarokhi, public relations officer of Petrokimia Gresik (PG), although this was not his first presentation, but he claimed to always felt challenged every time he made a presentation before the PRIA judges. "What always make me felt challenged to participate in PRIA is the capable judges. Their questions always make me think. Luckily I performed with a partner, so we can complement each other, " Faisal said who made a presentation with his colleague LuhungNalarwangi.

Luhung responded positively to the many questions asked by the judges. "For us it's a good sign. It means they are interested, "he said. JudgeArifwas one of the judges who appreciated PG's Petroagrifood Journey program. According to him, this program is in line with the results of a research that shows the tendency of human in 2050 to consume more plant based food than animal sources.

Just like the participants in general, AryaDwiParamita, Pertamina's Media Communication Manager, viewed that PRIA in principle is a place for companies, especially the Communication Division to measure performance that is assessed objectively by the public, in this case the judges. This assessment will then become a benchmark for future PR programs. "Every program and event that we handle is a lesson that we have to record. With the input from the public (judges), the record of each event and program is becoming more complete, " she said.

Pursue Quantity

Meanwhile, the PT KeretaComuter Indonesia (KCI), which for the second consecutive year perched at the top as the highest trophy winner or Platinum, claimed that this year they did not send too many entries. The reason was that this time they were pursuing value. "Even though the number of entries is small, this year we are more confident," he said. Moreover, all the programs they presentedwere new programs that were born of fresh ideas and could be proud of. "We are participating in this event to get input from the judges to improve our program in the future," he added while giving an advice to the committee so that in the future the judging system would be carried out simultaneously, for example, divided into three classes. (rtn/ais/ika)