Drastic and dynamic changes during the pandemic require every agency and corporation to be able to adapt quickly. The existence of internal communication is increasingly important and challenging.
JAKARTA, PRINDONESIA.CO – This condition is inversely proportional prior to the pandemic when the role of internal communication is often underestimated. In fact, all public relations (PR) actors agree that internal communication must be strong before conducting external communication.
In fact, its function and role should have included the digital realm, internal communication is no longer simply conveying information through e-mail blasts or managing information by producing internal magazines.
Communicating by utilizing digital presence for internal circles is increasingly needed, especially since there is a work from home policy. It is not easy for agencies/corporations that have not built digital internal communication. This is because it is necessary to educate and change mindsets, in addition to supporting application technology and infrastructure.
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