Theoreza, BTPN: Sharpen Instincts

PRINDONESIA.CO | Wednesday, December 02, 2020
Di Jenius Bank BTPN, ia bertanggung jawab mengembangkan strategi dan konsep komunikasi otentik dua arah.
Dok. Pribadi

Theoreza does not have a background in public relations (PR). However, his interest in PR has grown since school. 

Theoreza Herdiyanto - PR, Social Media and Content Lead Jenius Bank BTPN 

JAKARTA, PRINDONESIA.CO –  At that time, Theoreza was active in journalistic activities. Even though he has shown interest in PR, this did not necessarily encourage him to study Communication Sciences or public relations (PR). Entering the university level, the man who is familiarly called Theo, chose the Department of Marketing Management, Faculty of Economics and Business, Gadjah Mada University (UGM). 

Destiny is inevitable. As time went on, he was increasingly exposed to topics that intersect with PR. Until finally, the man who adheres to the late Steve Jobs’s principle, stay foolish stay hungry, joined the IMOGEN PR agency as an Agency and Client Service. This was where he found the answer to his curiosity about PR.