Round Up: 2021 PR Trends, Master the Data, Sharpen the Analysis

PRINDONESIA.CO | Monday, February 01, 2021
PR masih memiliki pekerjaan rumah untuk meyakinkan CEO agar menempatkan PR sebagai strategic management function.

The COVID-19 pandemic, which has been happening for almost a year, has changed the way public relations (PR) practitioners work, including the drastic expectations and demands of this profession. 


JAKARTA, PRINDONESIA.CO – Imperceptibly, we are entering the end of 2020. This year, the world makes another historical record because, after a century, the world is again dealing with a terrible pandemic that has claimed many lives, called COVID-19. 

On the other hand, a pandemic is a turning point for change. Starting from the way humans work to the most obvious, technological acceleration. The pandemic has also brought changes and new trends to the public relations world. Predictions and surveys about public relations that were carried out before the pandemic, for example, have changed only in the span of this year. 

Based on the findings of the ICCO World PR Report 2020 - 2021. The results of the survey conducted on 268 PR professionals from around the world show that the COVID-19 pandemic has made CEOs pay more attention to company reputation and the importance of the role of Corporate Communications.