Communication and Engagement Influence the Success of CSR Program

PRINDONESIA.CO | Monday, November 11, 2019
Keberhasilan program CSR dapat dipengaruhi oleh komunikasi dan keterlibatan kepada publik.

Corporate social responsibility (CSR) activities are not aimed to share profit, but a way to find out or gain profit more responsibly and sustainably.

JAKARTA, PRINDONESIA.CO – The statement above was conveyed by Maria R. Nindita Radyati, Executive Director of the Center for Entrepreneurship, Change and Third Sector (CECT) of Trisakti University while sharing four corporate challenges in carrying out CSR activities. That statement was conveyed ahead of CECT Sustainability Awards in Jakarta on Thursday (7/11/2019).

She further explained one of the four challenges is the lack of corporate ability in building engagement to the affected public or beneficiaries, although engagement will affect the speed of success of a program. A measured and completed program with satisfying results will ultimately give positive responses and have an impact on the company’s reputation.

Another challenge that companies often experience when carrying out CSR activities is the misperception about CSR. “CSR is not only a donation, but it must be able to give sustainable impacts for both the company and stakeholder,” said Maria.

In addition, in designing CSR programs, many companies ignore the stakeholder mapping and investigation process, although the process is important to determine the issue that will be raised and the most appropriate strategy to be implemented. “In implementing CSR, ISO 26000 can be used as a guide or main reference in making the Sustainability Report (SR) guidelines,” she added.

Another problem is the lack of reporting ability. According to Maria, reporting is a part of the company’s communication to the stakeholders that include internal party, public, to their investors. “CSR reporting must follow the Global Reporting Initiative (GRI). The strategy to communicate CSR also must be done in the right way with the right medium,” she concluded.


CECT Sustainability Awards is divided into two categories, namely appreciation given to companies (award for companies) and social entrepreneurship (social enterprises) which have sustainability and performance and holistic CSR. The winners were judged based on Sustainable Development Goals (SDG’s) and ISO 26000 as standards for managing CSR and sustainability.

This time CECT Sustainability Awards was attended by 57 participants which consist of 47 companies and 10 social enterprises. Furthermore, 32 winners were selected for the companies and 7 winners for social enterprises. The awards were given in Jakarta on Thursday, November 7, 2019. (mai)