JAKARTA, PRINDONESIA.CO –  Because of its popularity, this Chinese-made application download beat the Zoom video-conferencing application that was widely used during the Covid-19 pandemic, it was used 87 million times in June 2020. According to Angga Anugrah Putra, TikTok Indonesia's Head Officer and Content Operation, the average TikTok application user in Indonesia are able to watch more than 100 videos per day. 

“TikTok is a short video platform with an inspiring creative mission to bring happiness. This is indeed the destination for short videos. So, we want to be a center of entertainment," he said when speaking at the 2020 Indonesia Content Marketing Forum (ICMF) Webinar titled "Video Quality and Content Hacks are on Your Hands ", on Thursday (9/10/2020). 

Angga emphasized that TikTok is not like social media platforms in general where users have followers. TikTok is a content distribution platform that is a combination between the user side and the content side by utilizing machine learning. 

In addition, the application that represents themselves as seconds/time (tick and tock) is also seen as a video shooting tool. “Simply by using our smartphones, we can become content creators. In TikTok, everything is there, starting from frames that can be changed, adding music, and users can always improvise from a visual side,” he explained. 

Complete Each Other 

Angga then revealed five tips for building good engagement through TikTok. First, profile. The presence in TikTok is important because every uploaded video will be offered through the features For You. "At TikTok, we don't try to compete with each other but we try to complement each other," he said.  

Second, don't make advertisements but create TikTok. Make sure when using this application we have the ability to create native TikTok style content. Recently, the most popular videos are those that are tips, educational, and description of something. Third, be aware of emerging trends. Fourth, explore the features available. 

Lastly, take advantage of TikTok for Business features. Here, users can create their own campaigns, adjust the target audience, and maximize automated creative optimization (helping users to drive traffic). “So, the short video is very compact and to the point. Starting from the first second to the first five seconds, the video engages right away," he concluded. (ais)