Tracing Ministries and Institutions Communications During the Pandemic

PRINDONESIA.CO | Wednesday, November 04, 2020
Meski sempat trending pada saat peluncuran, sayangnya, masih banyak didominasi oleh sentimen negatif. Mereka menilai program ini tidak memiliki dampak signifikan.

The COVID-19 pandemic is still rife and continues to spread throughout the world, including Indonesia. Since the first cases were announced in Indonesia, the number of positive patients has continued to increase. 

JAKARTA, PRINDONESIA.CO – This encourages the government to make efforts and make policies on handling the Coronavirus. Ministries and institutions in Indonesia must act quickly and responsively in dealing with the impact of the spike in cases that have occurred since March 2020. 

Isentia, a media intelligence company, conducted an Adapt and Response Analysis to find out how Indonesian ministries and agencies are adapting and responding to the crisis caused by the COVID-19 pandemic through communication initiatives. Combined with trendspotting analysis, it was noted that there was an increase in conversations on social media regarding the actions taken by the ministries and agencies during this pandemic. 

The result, according to Yudha Prawira, Country Insights Lead, Isentia Indonesia and Marketing & Communication Team, Isentia Asia, the number of the conversation was dominated by posts related to the Ministry of Finance which reached a total of 18,852 buzzes with the topic of Minister of Finance Sri Mulyani's statement that an economic recession would occur. However, if a disciplined society applies health protocol, testings, tracing, and isolation, the economy can still improve and recover. Meanwhile, with the communication initiative through the Zoom meeting, Sri Mulyani conducted socialization and explained in detail the steps taken by Indonesia to deal with the COVID-19 pandemic. 

The high level of conversations on this topic also boosted public sentiment regarding the future condition of Indonesia's economy if a recession occurs. "This topic is also inseparable from the negative public response to the government's inability to handle the COVID-19 pandemic," he said. 

Real Action 

In addition, the Ministry of Social Affairs is also much talked about by netizens, and there were 11,211 uploads on social media about it. With the highlight of the topic of the Ministry of Social Affairs' Budget which reached IDR 104 trillion for social assistance during the handling of the pandemic, the Ministry of Social Affairs has become one of the most active government agencies during the pandemic. Meanwhile, as a communication initiative, the Ministry of Social Affairs always reports social assistance activities and achievements through its official social media accounts. 

This step was not only the concern of the netizens but has also become news for various mass media. "In terms of sentiment, a number of social assistance programs distributed by the Ministry of Social Affairs have received positive responses from the public on social media," said Yudha. On the other hand, he continued, a number of people responded negatively because they view that the distribution of aid was uneven. 

There is also a Pre-Employment Card which was often discussed by the community with a total of 7,337 buzzes. The launch of the Pre-Employment Card in the early days of the pandemic became a highlight topic because it was intended for laid-off employees, with an incentive of IDR 600,000 for four months after participating in training through the Pre-Employment program. 

Although initially intended for new graduates who were not yet employed, when the impact of the pandemic became more intense, this card was eventually intended for people affected by layoffs. This initiative itself made the Pre-Employment Card program trending at the time of its launch. Unfortunately, the opinions about this program were still dominated by negative sentiment. The public felt that the program had no significant impact. "Many of them also have difficulty accessing the program," he added. 

These results showed that the government, through its ministries and agencies, continues to strive to overcome a number of effects resulting from the COVID-19 pandemic through the programs launched. This also indicates that the public expects real action from the government to tackle the COVID-19 pandemic. 

Meanwhile, the Pre-Employment Card program is still the most discussed by the public due to the high public expectation that the program can ease their burden in facing this crisis amid the increasing level of unemployment. (adv) 

About Isentia 

Isentia is an Australian based media analysis and monitoring company, founded in 1982 in Melbourne by Neville Jeffress. Initially, Isentia only provided monitoring of traditional media. However, over time, social media monitoring has also been carried out by Isentia and has been implemented in Indonesia since 2011. 

Currently, Isentia is listed on the Australian stock exchange and has 18 branch offices in Melbourne, Canberra, Brisbane, Adelaide, Perth (Australia), Wellington and Auckland (New Zealand), Kuala Lumpur (Malaysia), Singapore, Jakarta (Indonesia), Manila (Philippines), Ho Chi Minh City (Vietnam), and Bangkok (Thailand). 

To find out more about Isentia, please visit, Communications-k Kementerian-lembaga-covid- 19.