By: Lizzatul Farhatiningsih, Public Relations Officer of the Ministry of Trade, Central Executive Board of Iprahumas Indonesia.   

JAKARTA, PRINDONESIA.CO –  Quoted from aptika.kominfo.go.id, during the implementation of work from home (WFH), internet users in Indonesia increased by 40 percent. This is an opportunity for government institutions to increase interaction with the public through social media. Therefore, I believe that social media management needs special attention, especially in today’s time. 

In managing social media, it is very important for the government to first study the target audience. The public's enthusiasm for interaction can be seen from the large investment of time and energy they have allocated to be able to actively share and respond to content posted by organizations (Men, Tsai, Chen, & Ji, 2018). Learning from research related to citizen engagement conducted by Chen et al. (2020) in the central government of China, namely the National Health Commission of China, the emotional valence of the community seems to strengthen community engagement on their social media. 

After the Covid-19 case became a crisis, the Chinese government took several steps to prevent the crisis from becoming increasingly critical.