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Pujo Pramono, Telkom: Controlling What Cannot be Controlled

PRINDONESIA.CO | Thursday, April 22, 2021
Pujo Pramono, VP Corcomm Telkom: “Ada kalanya informasi yang dibutuhkan oleh investor berbeda dengan yang dibutuhkan publik pada umumnya.”
Dok. PR INDONESIA/Ronny

Pujo Pramono started the year with a new mandate as the VP Corporate Communication of PT Telkom Indonesia (Persero) Tbk. The world of communication is nothing new for Pujo, who has a Master’s Degree in Marketing Management from the University of Indonesia. His name is also familiar among public relations (PR) practitioners, including PR INDONESIA. This is because Pujo was previously known was Telkom’s AVP External Communications for eight years. Even so, still, this is not an easy task. 

JAKARTA, PRINDONESIA.CO – Interestingly, Pujo who was met virtually by PR INDONESIA on Saturday (6/2/2021) is known for his marketing communication knowledge. He is known as a figure who often combines or collaborates marketing communications theories and principles in PR practice. One of them is integrated marketing communication which in communication activities becomes an integrated media campaign. 

There are many breakthroughs, messages, and expectations that he shared for the next generation of PR. To Ratna Kartika, Pujo told his story. 

How are you? 

I’m good, alhamdulillah [thank God]. May we all always be happy and in good condition. 

We must. Because happiness is good for our immune system. You are currently carrying out the mandate from the company as the VP of Corporate Communication of Telkom. What was your concern when you received this mandate? 

Thank you (for the question). Actually, communication is nothing new for me. Because I have been in the world of public relations for more than ten years. Apart from managing PR at Telkom for eight years, I have also managed marketing communications and PR in Telkom’s subsidiaries for approximately three years. However, being VP Corporate Communications of Telkom is a big responsibility. 

As we know, Telkom is a state-owned telecommunications company, it’s publicly traded, and also the largest telecommunication company in Southeast Asia. As a public company, there are many things that we must pay attention to and maintain. One of them is investor psychology and our suitability in communication and providing information to them. Because, the key to business is to ensure that investors and stakeholders are happy with the performance, image, and reputation of the company. 

Therefore, the management decided to make improvements to the organizational structure, especially in the body of public communication. Corporate Communication, which was previously under the Corporate Secretary, is now separated into Corporate Communication and Investor Relations, directly under the President Director.