Basuki Tri Andayani, Pegadaian: PR is the Company's Five Senses

PRINDONESIA.CO | Fridau, July 09, 2021
Jika suatu organisasi diibaratkan sebagai organ tubuh, maka PR harus menjadi panca indera. PR seharusnya menjadi juru dengar dan lihat dulu ketimbang juru bicara.

Sociable and friendly are the characteristics of Basuki Tri Andayani, Head of the Corporate Communications Department of PT Pegadaian (Persero). PR INDONESIA had the opportunity to find out more about the man who just won the Best Presenter award at the 2021 PR INDONESIA Awards (PRIA) on Friday (9/4/2021). 

JAKARTA, PRINDONESIA.CO – For two hours, Basuki talked about his eight-year experience as the captain of the Corporate Communications Department. Together with his team, he built this department until finally the SOE which has 4,000 outlets and more than 30 thousand employees has a Corporate Communication Guidelines. Since his first time working as a public relations officer at Pegadaian, he was determined to take the public relations profession to the next level. 

According to him, public relations is not just a photographer, spokesman, firefighter, let alone a problematic employee dumping ground as many people perceive. Moreover, public relations acts as a communication bridge between the company and stakeholders both internally and externally. He is also an expert of hearing, seeing, feeling, and analyzing which function is to mitigate issues, prevent risks and crises that can harm the company's reputation and business sustainability. In fact, he plays a strategic role in determining management policies. To Ratna Kartika from PR INDONESIA, Basuki shared his story. 

Congratulations on Pegadaian's achievement at the PRIA 2021 event. What does this achievement mean for you and your team?  

 It is very meaningful. We believe that when we run as fast as we can, if we are alone, we will never be champions. Even at work. There are times when we feel we have done our best, although not necessarily the best. 

This competition is our attempt to learn and measure the extent of our capacity through an objective assessment. At the same time, it's an opportunity for self-improvement. Furthermore, from here we can map the strengths and weaknesses and evaluate the things that still need to be improved.