Society 5.0, the Era of Best Fits

PRINDONESIA.CO | Wednesday, March 27, 2019
Di era serba digital seperti sekarang ini, konsep banchmark/best practice dianggap sudah tidak relevan.

BANDUNG, PR INDONESIA.CO – When we start talking about the issue of Society 5.0 which is growing rapidly in Japan, then Indonesia must first reflect. How far is the level of efficiency, productivity, and development of our economy? Can it be said that it is stable like in Japan, or the opposite?

According to Jemy, in the digital era such as today, the concept of banchmark/best practice is considered irrelevant, because not all best practice will be suitable when applied to an organization. “Japan is a country where production efficiency is stable. And we are the opposite,” said Jemy, adding that sooner or later Indonesia will head there. But with a note: applying best fits, not best practice.

Society 5.0 can be said as a combination of high-level technology such as big data, internet of things (IoT) and artificial intelligence (AI). If all three are combined, they can produce human settle technology best concept. It means, the technology produced will be very useful and friendly in supporting human needs, including in terms of facilitating the activity of the elderly.

If today humans tend to be limited in accessing information and knowledge, then everything will be easier when IoT is present in our daily lives. This has an impact on the social problems that are faced. “In the future, social issues will be handled by humans who collaborate with machine/computer,” he said. In addition, when now people still have to do hard works, then when AI has started to develop, the tasks that consume much energy will be replaced by robots or what we usually know as automation.

Answering Challenges

All conveniences offered by Society 5.0 do sound tempting. However, we need to realize that the industry condition in Indonesia itself still needs a lot of adjustments to technological developments in the era of the Industrial Revolution 4.0.

Jemy’s statement is not without reason. First, related to infrastructure issues. It must be admitted that in the last three years, the growth of internet access in Indonesia has increased significantly. Unfortunately, the growth is not prevalent. Second, the geographical condition of Indonesia which has more than 17 thousand islands. Furthermore, the high level of technology disparity. “Some are very technologically aware. Oppositely, there are those who do not understand technology at all. This is a challenge,” he said. Last, the issue of transparency in the implementation of technology.

Jemy continued, actually outside of the challenges related to the inner condition of Indonesia, now we are facing five global issues, such as asymmetry, disruption, age, population, and belief. In order to overcome these challenges, he appealed to public relations (PR) practitioners to prepare themselves. Especially in terms of strengthening the sector of Industrial Revolution 4.0 which is the trigger for the birth of the Society 5.0 era.

The strategy to answer these challenges can be done by overcoming asymmetry with access, seeing disruption as an opportunity to innovate, balancing age growth by teaching moral values, honesty, and dedication from an early age, and fighting populism by creating togetherness. It means, political approach that seems to prioritize the interests of the people, when in fact it is for the interests of certain elite groups. (ais)