BANDUNG, PRINDONESIA.CO - The peak night of the 2019 PRIA was opened by the Governor of West Java Ridwan Kamil. In front of more than 500 PR practitioners from all over Indonesia and leaders from the regional heads to CEOs, the man who is popularly called Kang Emil acknowledged the strategic role of PR. Especially in the middle of the digital era like today. The speed and convenience of people receiving information are not matched by people's reading and writing interests. "Our society tends to be lazy to read and write. This condition causes this country to believe in hoaxes and fake news. They tend to only read the news titles and can get easily provoked," he said. "That is why the challenges of public relations today and in the future are not seeking information, but sorting out information," Ridwan added while advising that public relations practitioners always move to follow the dynamics of the times, remain relevant, and keep innovating because the world is getting more digital.

Founder and CEO of PR INDONESIA Asmono Wikan viewed the existence of PR today is more resonant. This can be seen from the spread of participants and the quality of PRIA participants in the fourth year both in terms of programs and PR content are more creative and innovative. He saw a number of participants able to strengthen the institutional positioning of public relations as a strategic organization and considered important by management. "This is exciting. Because the initial purpose of PRIA competition is to encourage public relations tasks and functions to have a more strategic position in the eyes of the management," he said.

Magdalena Wenas agreed. The PR INDONESIA Guru who has overseen PRIA's journey from the start as a judge acknowledged the participants' ability and creativity are developing each year, even though not all of them. "Public relations is a dynamic process. So, we must continue to adjust to the public dynamics around us and be observant of the opportunities that lie ahead," she said.

This time PR INDONESIA in collaboration with iSentia once again held an appreciation for the Most Popular category. This category was assessed based on the results of monitoring of institutions, ministries, and corporations that have the highest exposure for the past year in more than 150 print media throughout Indonesia using iSentia Mediaportal.

This year, PRIA divides the award into 19 categories which assessment was done by non-presentation and presentation. The non-presentation assessments consisted of Print Media Categories, E-Magazine, Websites, Social Media, Applications, Profile Videos, Pre-crisis, Crisis, Public Relations Governance Manual, Annual Report, Sustainability Report, and Brand Visual Identity. While the presentation assessment included Sustainability Business, Community Based Development, Corporate PR, PR Marketing, PR Government, PR Department, and Digital PR. The number of the 2019 PRIA entries reached 476 entries, it increased compared to last year which was 363 entries. The non-presentation judging was held on February 22 and 25, 2019, while the judging of the presentation was held on 4 - 6 March 2019.

This activity involved 15 judges. They were Asmono Wikan (Judge of Owned Media, PR Program and PR Department Category); Magdalena Wenas, Arif Mujahidin, Ariani Djalal, Irwa R. Zarkasi (Judge of PR Program and PR Department Category); Maria Wongsonagoro (Judge of Public Relations Governance Guidelines, Crisis Management Guidelines, and Visual Brands Category); Nico Wattimena (Judge of Public Relations and Crisis Management Category; Salman Noersiwan Bachtiar (Judge of Annual Report and Sustainability Report Category); Ika Sastrosoebroto (Judge of Owned Media and Digital Canal Category); Arbain Rambey (Judge of Owned Media Category); Jonathan Krissantosa (Judge of Owned Media, Digital Channels, and Brand Visual Identity Category); Titis Widyatmoko (Judge of Digital Canal Category); Maria Dian Nurani, Gunawan Alif, SAM August Himmawan (Judge of Sustainability Business and Community Based Development Category).

This event was even more special because it coincided with the fifth anniversary of PR INDONESIA. The agenda of the night was also filled with the official launch of the latest PR INDONESIA brand mark and HUMAS INDONESIA portal. Congratulations to the winner. See you at PRIA next year! ***

About PR INDONESIA

PR INDONESIA is a company that houses PR INDONESIA Magazine, a monthly magazine that reported activities, agendas, strategic issues, prominent thoughts and figures related to the world of public relations (PR). PR INDONESIA also holds a variety of off-print activities such as Public & In-house PR Training, Workshop Series, PR Certification, PR Meet Up, and PR Conference and Awards. In addition, PR INDONESIA also encourages the regeneration and improvement of the quality of public relations through several activities such as PR Rookie Star, ICON PR, INSAN PR INDONESIA, and PR INDONESIA Fellowship Program.