JAKARTA, PRINDONESIA.CO – They are PT Pertamina EP (SOE Subsidiary), PT BNI (Persero) Tbk. (SOE), Danone Indonesia (Private), Ministry of Finance (Ministry), Provincial Government of DKI Jakarta/Investment Service, and One-Stop Services (Regional Government). Platinum is the highest appreciation given to participants who have collected the most awards in almost all lines of the 2021 PRIA category. 

Apart from the four platinum winners, the2021 PRIA also named the winners in the Best Presenter category, namely Dhaneswari Retnowardhani, PT Pertamina Drilling Services Indonesia (SOE Subsidiary), Basuki Tri Andayani, PT Pegadaian (Persero) (SOE), Audrey Progastama Petriny, Gojek (Private), Ariana Soemanto, Ministry of Energy and Mineral Resources (Ministry), Rinaldi, DPMPTSP (Regional Government).   

Even so, we agree that the most comprehensive public relations (PR) competition in the country with the theme "Communication to Unite the Nation" this time is indeed special. This is a collection of works and breakthroughs from PR practitioners during the year facing the COVID-19 pandemic. 

The 2021 PRIA is proof that various limitations caused by the COVID-19 pandemic cannot reduce the enthusiasm of the participants to work and take part in this event. It was recorded that 124 agencies, government institutions, and corporations participated in enlivening eleven categories. The total reached 599 entries, higher than last year's 543 entries. 

"This is an extraordinary achievement. The PRIA competition is a witness to how many creative PR programs were born during the pandemic," said Asmono Wikan, founder and CEO of PR INDONESIA Group. 

The annual event organized by PR INDONESIA involved 14 judges. Consisting of Asmono Wikan (PR INDONESIA), Magdalena Wenas (founder of PR Society and LSP Communication Management), Janette Pinariya (Vice-Chancellor 1 for Academic Affairs at the LSPR Business Communication Institute), Firsan Nova (CEO of Nexus Risk Mitigation and Strategic Communication), Emilia Bassar (founder and CEO of CPROCOM), Maria Wongsonagoro (founder of IPM PR), and Salman Noersiwan Bachtiar (Editor in Chief of CSR.id magazine). 

In addition, Ika Sastrosoebroto (President Director of Prominent PR), Arya Gumilar (GM of Bayk.id Strategic Sustainability), Aqwam Fiazmi Hanifan (Senior Producer of Narasi TV), Jojo S. Nugroho (Chairperson of APPRI), Titis Widyatmoko (Editor in Chief of Brilio.net), Sam August Himawan (Director of CSR.id Magazine), Verlyana (Veve) Hitipeuw (CEO and Principal Consultant of Kiroyan Partners). 

The judging lasted two sessions. The non-presentation session was held on February 16-18, 2021. Meanwhile, the presentation session for the Program, Public Relations and CSR Department categories will be held in a hybrid (hybrid) on March 2-4 2021. 

Three Words 

The judges of the presentation session summarized the quality of the participants in three words: valuable, outstanding, and professional. But there are some additional notes. Firsan Nova emphasized that in the future participants should send proposals that are able to provide a comprehensive and holistic picture. Which starts with analysis, planning, or strategy formulation, then goes to implementation, and closed with evaluation as a reliable measuring tool. 

Meanwhile, Jeannete believes that the success of the PR program will not only have a positive impact on the company but also on society at large. Specifically for the CSR category, Sam August Himawan emphasized the importance of conducting research to obtain the correct database. 

Non-presentation session judge, Maria Wongsonagoro, hoped that in the future the participants will be able to provide a more complete, detailed, and systematic issue of documents and crisis management. Arya Gumilar for the category of the brand guideline, company profile, social media, website, and application emphasized the importance of UI/UX and discoverability. Meanwhile, Aqwam from Narasi TV emphasized the importance of presenting narrated and out-of-the-box content.     

Congratulations to the winners. See you next year with much better work! *** 

About PR INDONESIA 

PR INDONESIA is a media entity that is available in print, digital (website), and e-magazine formats published through the business entity PT Media Piar Indonesia. PR INDONESIA printed and e-magazine publishing activities are present every month. While the online version is updated regularly every day. 

Apart from organizing news publishers, PR INDONESIA also organizes various activities to strengthen the competence of public relations (PR) practitioners in Indonesia, namely training (workshops), PR community forums, conferences, and awards. There are regular competitions and awarding events including the PR INDONESIA Awards (PRIA), the PR INDONESIA Jamboree (JAMPIRO), and the Indonesian Public Relations Award (AHI).