BANDUNG, PRINDONESIA.CO - The role of preparing the people to face the development of the era is getting more challenging when Indonesia’s demographic and geographic conditions are known to be diverse, in fact, Society 1.0 is still happening in Papua. As admitted by Roysepta Abimanyu ,the Deputy IV Team for Political Communication and Information Dissemination of the Office of the Presidential Staff (KSP) in front of participants in the 2019 PR INDONESIA Awards (PRIA) conference session in Bandung, Tuesday (3/26/2019).

On the contrary, the changes that happen according to technological developments occur in big cities. Various manufacturing industries, for example, began to enter the era of the Industrial Revolution 4.0. The younger generation also doesn’t want to miss it, they confidently built an information technology-based startup company. Roysepta said, that the condition that has developed is better be followed by co-creation between the government and the people. "Both parties must go side by side," he added.

This step can be taken by building dialogue and involving the community in every development process. In this way, the government can also find out more about the more real social conditions in the field. "This is the role of GPR. They are the ones who play an active role in building co-creation situations by answering the challenges of algorithm and artificial intelligence," he said.

In carrying out this role, we must also be aware of the potential challenges that will arise, such as average attention span or the ability of high concentration level towards a condition, and the many influencers on social media. According to the Roysepta, influencers are like two-edged knives. They can get social positions and can also build engagement with the audience. Another important thing, PR should create a campaign or message that contains value. (vin)