Azwar Anas, Regent of Banyuwangi: Taking Advantage of Momentum

PRINDONESIA.CO | Fridau, November 20, 2020
“Promosi yang paling hebat itu justru ketika kita tidak berpromosi. Tetapi, berdasarkan testimoni orang lain,” kata Bupati Anas.
Dok. Istimewa

During his visit several months ago, The President of the Republic of Indonesia, Joko Widodo declared Banyuwangi as the first region that was ready to welcome the New Habit Adaptation (AKB) era for the tourism sector. According to the Regent, the key is to make thorough preparations and communicate by taking advantage of the momentum. 

JAKARTA, PRINDONESIA.CO –  The Covid-19 pandemic tested all mankind on earth, including leaders, including Abdullah Azwar Anas, the Regent of Banyuwangi. "There is no script that can be used as a guidebook to overcoming this pandemic," he said when speaking at the Indonesia Brand Forum webinar titled "Place Branding: Win Back Tourist, Traders, Investors after Covid-19", on Thursday (7/2/2020). 

The pandemic also made the government issue many new policies as part of a form of adaptation and providing solutions. The policy must also be communicated in a new way and medium. The problem is, not everyone has the capacity to absorb and apply information through these new mediums. For example, via virtual or web seminars that are rife during the pandemic. "This condition causes a distortion of policies at the central, provincial, and district levels, with policies at the village level," he said.