In carrying out public communication, the West Java Provincial Government prioritizes the use of multiplatform, single narrative, digital technology, to Penta helix collaboration.
JAKARTA, PRINDONESIA.CO – West Java Governor Ridwan Kamil is one of the leaders who went into politics using a "vehicle" called social media. He started to build his personal branding on social media while running for mayor of Bandung. At that time, he might be less popular than his competitors. But it turned out that he was the first candidate who went popular and has many admirers among netizens that were dominated by the younger generation and have a wide reach.
Until today, Ridwan is one of the leaders who "maintain" his social media well. Perhaps his social media accounts, especially Instagram, are the most interesting and interactive accounts of regional leaders. His social media posts range from serious, inspiring, to hilarious.
It is through this platform that Ridwan Kamil builds a bridge to be able to communicate and interact seamlessly with his followers, especially his citizens without being hindered by time and space.
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